By Cynthia Alo

L’Oréal Professionnel Paris,the professional product division of the beauty group, L’Oréal has introduced a new hair repair product, Absolut Repair Molecular (ARM) Bi-Phase Oil, as it seeks to deepen its footprint in Nigeria’s growing professional beauty segment.

Speaking at the launch tagged ‘the repair event in Lagos, Commercial Director, Professional Products Division, Sub-Saharan Africa Zone, Karim Aoun, said the innovation reflects the company’s strategy of leveraging scientific research to address hair damage beyond surface treatment.

“Innovation at L’Oréal Professionnel Paris is always backed by science and validated by professionals. The Absolut Repair Molecular Bi-Phase Oil represents a new frontier in addressing hair damage, moving beyond surface treatment to molecular repair.

This launch strengthens our commitment to equipping Nigerian hair professionals and everyday users with advanced solutions that deliver visible, measurable results.”

“With the unveiling of the Absolut Repair Molecular Bi-Phase Oil, L’Oréal Professionnel Paris continues to elevate the standards of professional hair repair in Nigeria, delivering science-driven performance designed for both salon excellence and at-home maintenance.”

According to the firm, the newly launched oil combines a dual-phase formulation designed to penetrate hair fibres using peptides and amino acids while also delivering surface-level conditioning such as frizz control and shine.

The firm explained that the product complements the existing Absolut Repair 10-in-1 Oil, which focuses on surface nourishment, forming what it described as a ‘dual repair system’ tailored for different hair textures, including natural and chemically treated hair.

The product launch brought together salon operators, hair professionals and beauty influencers including Erica Nlewedim, Nicole Chikwe, Inedoye Anikulapo-Kuti, Itohan Barlow, Tayo Alakija, and Sari Ajaj.

The firm at the event provided attendees with professional consultations as well as an in-depth exploration of how professional-grade repair solutions are designed to work across diverse hair textures, including natural and relaxed hair.

A masterclass session led by Paige Lewin explored the realities of maintaining healthy hair across diverse textures, with emphasis on the role of professional-grade products in sustaining hair strength and resilience.