By Chioma Obinna

Newest Commercial Industries has announced its return to the market following a strategic restructuring of its brands and operations, with a renewed commitment to quality, innovation, and customer value.

The Managing Director and Chief Executive of the company, Deji Sowemimo, disclosed this during a media briefing where he unveiled the firm’s repositioned product lines, including Newest Colour Paint, Newness Detergents, and Newskin Medicated and Antiseptic Soaps.

Sowemimo said the restructuring was designed to enhance product standards, strengthen internal processes, and improve service delivery to customers and partners across the country.

“Our products underwent restructuring to enhance standards and ensure we deliver improved service to customers. Driven by quality and powered by innovation, we manufacture products that enhance living from paints and coatings to personal care and home essentials,” he said.

He explained that the company’s 15-year journey in the manufacturing sector has been marked by resilience, innovation, and a commitment to excellence despite challenges in the business environment.

According to him, over the years the firm has built strong professional relationships with property managers, retailers, architects, builders, developers, and interior designers, partnerships he said have strengthened the company’s credibility and market relevance.

Sowemimo described the company’s recent absence from the market as a deliberate strategic decision to reposition the brand and strengthen its operations.

“We went back to the drawing board to reposition and improve our internal processes. Now, we are back, bigger, stronger, and more formidable, ready to deliver fully on our promises,” he said.

With production and operations fully restored, the company is now seeking to expand its distribution network and has invited distributors and business partners to collaborate in ensuring its products reach consumers efficiently across the country.

Speaking on challenges within the paint manufacturing sector, Sowemimo called for stronger regulatory oversight to ensure quality standards across the industry.

“There should be rules and regulations from the Manufacturers’ Association of Nigeria on what should be done or not. They should regulate what should be out there,” he said.

He noted that while competition among manufacturers is expected in a free market, a regulatory framework would help maintain product quality and protect consumers.

“Nobody can control another company since it is not a monopoly, but we have a body that guides industry. Once they make it mandatory to establish guidelines for every company producing paints, there will be regulation of what should be produced and what should not,” he added.

Sowemimo expressed confidence that with its renewed strategy and improved processes, the company is well positioned to strengthen its presence in the market and deliver products that meet evolving consumer expectations.