By Prince Osuagwu, Hi-Tech Editor

Showmax subscribers may no longer find payment for their subscriptions difficult as the outfit has simplified the process with Baxi by Onafriq partnership.

The deal will see mostly Nigerian subscribers of the streaming service  easily make payments

It only takes subscribers to log into  Baxi by Onafriq app, select and pay for any of the plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile.

This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.

Meanwhile, existing customers with verified mobile numbers are said to have the liberty to top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account, even as the funds can then be used to pay for a Showmax plan.

The app also makes subscription seamless for new subscribers who just after creating a Showmax account on their mobile device, will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.

An excited Executive Head of Marketing, West Africa, MultiChoice, Tope Oshunkeye, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.

Also, Managing Director, Anglophone West Africa, Onafriq, Mxolisi Msutwana said: “This launch is about making entertainment access seamless. By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”

With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.