By Lawani Mikairu

JAMAJAMA’s Empowerment Day just held in some parts of the country delivered more than entertainment.

According to the Spokesperson of the organisers, Abiola Sadik, “it created real opportunities for children and artisans while restoring hope to families.”

The event featured games and activities for children, alongside the distribution of books, food, and beverages. Children with developing skills also received basic tools to support their talents and encourage self-reliance.

“A standout moment occurred when a father, having learned about the empowerment initiative, brought his 8-year-old son to the venue. The child, a young barber who had been cutting hair on the streets, was hired on the spot through the JAMAJAMA platform as an artisan”, Sadik revealed.

According to witnesses at the event, the boy’s confidence was evident as he worked, while his father watched proudly—seeing his son recognised, supported, and given a legitimate opportunity to grow his craft.

“Beyond the immediate payment, the child also received new barbering tools, reinforcing the organisation’s commitment to skill development and dignity of labour”, she affirmed.

Organisers described the moment as symbolic of JAMAJAMA’s broader mission: “identifying talent, creating access to work, and instilling confidence in the next generation.”

The empowerment day marks an early step in “JAMAJAMA’s ongoing efforts to nurture creativity, support artisans, and contribute to building a stronger future for Nigeria and Africa”, she added.