By Juliet Umeh

As African creators continue to grapple with limited monetisation opportunities, fragmented audiences and the challenge of building sustainable digital careers, many are seeking platforms that can support long-term growth.

In response, Facebook is positioning itself as part of the solution at the 2026 African Creators Summit, ACS, scheduled for tomorrow in Lagos.Facebook will feature prominently at the summit with immersive, on-ground experiences designed to help creators deepen audience connections, discover new income streams and build communities that can support long-term growth in the digital economy.

The African Creators Summit, one of the continent’s leading gatherings of creators, storytellers, innovators and digital entrepreneurs, is themed “Building a Sustainable Ecosystem Where Africa Trades Its Swag.” The theme reflects a growing push to move Africa’s creative industry beyond virality to viability — a challenge Facebook says it is actively addressing through its tools and platforms.

Speaking on the company’s participation, Head of Communications, Sub-Saharan Africa at Meta, Oluwasola Obagbemi, said Facebook is focused on meeting creators where they already are and helping them succeed within their communities.

“We are dedicated to empowering creators in the communities they’re already active in so they can succeed and grow on Facebook while sharing original and engaging content,” Obagbemi said.

“Events like the African Creators Summit, which bring together creators, storytellers and innovators, provide a platform to demonstrate that Facebook is all about connecting people. We are excited to showcase the opportunities Facebook offers to reach a massive global audience, connect more deeply with real people and earn real money across all content formats.”

At the summit, Facebook’s themed booth will serve as a collaborative hub, bringing together creators, young adults and Nigerian celebrities for interactive sessions focused on authentic storytelling, community building and meaningful engagement, areas many creators struggle to scale independently.

Attendees will experience hands-on demonstrations highlighting how Facebook’s Groups, Video and Marketplace features can be leveraged to build loyal communities, diversify income and strengthen creator-led businesses across Africa.

Convener of the African Creators Summit, Oladapo Adewunmi, said the platform’s continued support reflects a broader commitment to unlocking the economic potential of Africa’s creative sector.

“Creators are the teachers and architects of modern culture. What they build today becomes the standard tomorrow, shaping how we dress, how we think and how we show up in the world,” Adewunmi said.

“That is why we introduced the African Creators Summit: to create a bridge between creators, businesses, platforms, policymakers and partners across Africa, so we can truly understand each other and build together. Facebook’s continued support of ACS reflects a long-standing belief in creators — their stories, their businesses and their power to drive global impact from Africa.”

Over the years, Facebook has evolved to respond to the changing needs of creators by strengthening experiences across community-driven Groups, video content and peer-to-peer commerce.

With ACS positioned not just as an event but as a catalyst for a more inclusive and future-focused Pan-African creative ecosystem, Facebook’s participation signals a renewed effort to close the gaps between creativity, connection and economic opportunity.