Award-winning media personality, actor, entrepreneur, and brand influencer, Tomike Adeoye recently finalized a strategic partnership with Nestlé Pure Life. This collaboration is geared towards Nestlé’s mission to deliver pure, safe, and trusted hydration for a healthier generation.

Fondly called Olori-ebi by her community of loyal followers, Tomike has built a reputation for authenticity, relatability, and results-driven influence. From her early days on radio and TV to becoming one of Nigeria’s most regarded influencers, Tomike has consistently leveraged her platform to inspire and impact her audience while driving measurable results for the brands she represents.

In the official statement released by Oluwabukola Oyedokun, Category Development Manager, Nestlé Waters and Premium Beverages on behalf of  Nestlé Pure Life, the brand noted its excitement and confidence about the partnership. “We are thrilled to welcome Tomike again to the Nestlé Pure Life family. She is a powerful and respected voice, and we are confident that her passion and influence will help us connect with consumers in new and meaningful ways. This partnership is a testament to our commitment to work with partners who embody our brand values and can help us reach unprecedented heights.”

Speaking about the partnership, Tomike Adeoye said: “I’m excited to be partnering with Nestlé Pure Life. Hydration is something we often take for granted, but it’s fundamental to our health and well-being. What makes this even more special is that Nestlé Pure Life water doesn’t just quench thirst; it also provides zinc with every sip, which is essential for our bodies. With this collaboration, I look forward to sharing the importance of hydration with my community in a way that resonates with them. Nestlé Pure Life is a brand I trust, and I’m excited to bring that trust to my community.”

Tomike’s manager, Olufemi Oguntamu, reaffirms his confidence in Tomike’s ability to deliver value for her partners. He said: “Tomike has a proven record of carrying every brand she partners with on her head. She delivers measurable growth while remaining authentic and relatable to her audience. We are confident that her influence and creativity will help strengthen Nestlé Pure Life’s presence and reinforce the message of hydration you can trust.”

The partnership was officially launched on August 21st 2025 with an exclusive brand immersion session at the Nestlé office in Ilupeju, Lagos, where Tomike was introduced to the Nestlé Pure Life story and vision. With this foundation, both parties are set to amplify the importance of hydration and promote healthier living across Nigeria.