By Esther Onyegbula

In a bold move to tackle chronic illness and poverty through health entrepreneurship, Straight Business Integrated (SBI) on Thursday launched Dinor, a new specialty health product designed to address pain management and mental health issues, during the Entrepreneurship Business Summit held in Lagos.

The new product, described by company executives as both curative and financially empowering, was introduced by Apostle Dominic Innocent Chinaya , General Manager of SBI, who declared Dinor as “a long-awaited breakthrough” after over a year of intensive research and medical scrutiny.

“We launched our second product called Dinor today. It is a product that is coming to eradicate illness and poverty,” Chinaya said. “Through the sale of this product, a lot of people are going to become millionaires.”

Dinor is targeted at individuals experiencing arthritis, waist pain, and other chronic pain conditions, especially among the elderly. Unlike SBI’s first product, Alemax, which is a stem cell stimulator designed for general use, Dinor is formulated to treat specific health issues including depression, mood swings, high blood pressure, diabetes, and anxiety.

“Dinor is specially built to handle specific issues,” said Dr. Stanley Chukwu, Country Representative of SBI. “Alemax is for everybody. But Dinor is meant for people experiencing mental breakdown, blood pressure fluctuations, and physical pain. It is curative, not just for management, but for healing.”

The product contains five active ingredients, according to Dr. Amalaha Ezinwanne, a medical consultant at the event. These ingredients help address memory loss, dementia, anxiety, blood circulation problems, arthritis, and regulate blood sugar and pressure levels, while also helping to remove free radicals from the body.

“When I saw the active ingredients, I knew it was an awesome product,” Dr. Ezinwanne said. “Dinor is more than a supplement, it’s a comprehensive solution.”

Beyond health, SBI also pitched Dinor as a pathway to financial independence. In a presentation on entrepreneurship, the Country Rep Dr. Stanley Chukwu encouraged Nigerians to build businesses around health solutions like Dinor, noting that SBI’s unilevel marketing system provides multiple streams of income, from product resale profits to referral bonuses.

“We don’t just sell a product; we provide solutions and create opportunities,” Chukwu said. “This business can be started from anywhere, you don’t need an office. All you need is passion and the drive to succeed.”

With Nigeria’s economic challenges and limited employment opportunities, Chukwu emphasized entrepreneurship as the key to national prosperity.

“The government doesn’t build the economy; entrepreneurs do,” he said. “If you want to be an asset, invest in personal development. Build your future on a product that solves real problems.”

The launch of Dinor signals SBI’s deeper push into purpose-driven products that blend health innovation with grassroots economic empowerment. The company says it will continue promoting financial literacy and business development among its network of distributors, with a focus on making health solutions more accessible and profitable across Nigeria and beyond.