By Juliet Ebirim

As the world celebrates the enduring value of milk on World Milk Day 2025, Orange Group, a prominent player in West Africa’s Fast Moving Consumer Goods (FMCG) industry, has launched an impactful nationwide campaign titled “Nourishing Naija.”

The initiative which aligns with this year’s global World Milk Day theme, “Let’s Celebrate the Power of Dairy”, will highlight the role of dairy in nutrition, focusing on the company’s GINMIL beverage. It also seeks to draw attention to milk’s established nutritional value – its protein, vitamins and calcium content, which support growth and immunity.

Citing the potential benefits for immunity and digestive health, Orange Group’s Media and Communications Director, Uchenna Ezenna, stated that GINMIL represents the company’s effort to “honor milk’s legacy while innovating for modern Nigerian lives.”

The “Nourishing Naija” campaign will utilize various interactive and educational activities to engage Nigerians across the country. Milk booths will be deployed in major cities, providing free samples and information on its nutritional benefits. These booths are intended to inspire healthier choices and spark curiosity about milk’s role in everyday wellness.

Also, the campaign will involve partnerships with health and wellness influencers to broaden its reach and educate the public on the role of milk in a healthy diet. A week-long educational content series will focus on its benefits for bone health, immune function and overall wellness. This will be supplemented by interactive social media live sessions featuring nutrition experts discussing dairy’s integration into daily diets, as well as recipe-focused social media contests.