By Rosemary Iwunze

In a combined effort to promote road safety and legal compliance, the Insurers Committee, a partnership of stakeholders from the Nigerian insurance industry, comprising the Nigerian Insurers Association (NIA), the Nigerian Council of Registered Insurance Brokers (NCRIB), National Insurance Commission (NAICOM) and Institute of Loss Adjusters of Nigeria (ILAN) has launched a nationwide awareness campaign to educate the public on the importance of third-party motor insurance.

This initiative follows the February 1, 2025 directive by the Nigeria Police Force requiring all vehicle owners to possess valid third-party motor insurance. This coverage is essential for protecting drivers against the financial liabilities arising from accidents that cause damage to other vehicles, property, or result in bodily injury to third parties.

Speaking during the launch in Lagos, Chairman, Communication & Stakeholder Engagement Sub-Committee, Insurers Committee & MD of Rex Insurance Limited, Mrs. Ebelechukwu Nwachukwu said: “Many drivers remain unaware that third-party motor insurance is not only a legal obligation but also a critical safeguard for the lives and properties of fellow road users. This campaign is designed to raise awareness, encourage compliance, and highlight the consequences of driving uninsured.”

She said that the awareness campaign is pan-Nigeria and will have radio jingles in the major languages – Ibo, Hausa, Yoruba, Pidgin and English. Other aspects of the campaign include Print media and Out-of-Home (billboards) in some major commercial cities in the country, such as Lagos, Abuja and Port Harcourt and social media.

According to Moruf Apampa, Vice Chairman of the Sub-Committee and MD of NSIA Insurance, “There are still a lot of vehicles on the road without proper insurance. When accidents happen, it is often innocent people and public services that end up bearing the cost. This campaign is about helping people understand why insurance matters and making it easier for them to get covered”.

To make compliance easier, Nigerians can now conveniently purchase or renew third-party motor insurance policies through the Nigerian Insurance Industry Portal (NIIP) online portal, or by visiting any registered insurance provider nationwide. The NIID platform ensures transparency, instant verification, and peace of mind for all parties involved.