Seaman’s Schnapps took pride of place as the official drink at the grand coronation of the 46th Alaafin of Oyo, His Imperial Majesty, Oba Akeem Abimbola Owoade I.

The historic event, held at the popular Olivet Heights in Oyo, brought together an impressive gathering of dignitaries and royal fathers from across Nigeria and the diaspora—including attendees from Brazil, Cuba, Trinidad and Tobago, as well as other parts of the Americas and West Africa—emphasising the global prominence and ancestral significance of Yoruba heritage.

Amidst the royal grandeur and pageantry, Seaman’s Schnapps featured prominently in the ceremonial rites and hospitality across all major venues. From libation rituals to traditional blessings, the brand’s visible presence reflected its deep cultural alignment and longstanding association with honour, tradition, and prestige. 

Marketing Manager for Seaman’s Schnapps, Mr. Gbemileke Lawal, highlighted the brand’s involvement, saying: “Being part of this historic Oyo moment reaffirms Seaman’s Schnapps as the drink of honour, heritage, and prestige. To be at the heart of such a globally significant Yoruba cultural event demonstrates the timeless relevance and stature of our brand.”

Senior Brand Manager, Mrs. Nnenna Uche-Onyenacho, shared her team’s perspective on the occasion, remarking: “It was a true delight to witness the pride and power of tradition so beautifully showcased. Being part of this historic moment as the official drink is not merely an honour—it drives our commitment to do even more.”