Avila Naturalle, Africa’s leading manufacturer of genuinely natural body care products, is taking a stand against skin bleaching with the 2025 edition of its Be-you-tiful campaign tagged “Glow with Confidence: Say No to Bleaching.” 

This initiative is in response to a World Health Organization (WHO) report stating that 77% of Nigerians use skin-whitening products—one of the highest rates globally. Avila Naturalle is committed to raising awareness, promoting safe skincare, and encouraging self-love by redefining beauty beyond complexion.

According to Dr Mrs Temitope Mayegun, President and Managing Director of Avila Naturalle, “True beauty is not about how light or dark your skin is; it’s about confidence, self-love, and taking care of your skin the right way. At Avila, we are committed to promoting safe, natural skincare solutions that enhance and nourish the skin without compromising health.”

Dr Mrs Mayegun expressed concern that the need to urgently enlighten Nigerians on the social malaise of skin bleaching is urgent and critical and cautioned Nigerians against the use of bleaching cosmetic products which are posing great danger to the health of users.

She noted that the excessive use of skin-lightening products, often containing harmful chemicals like mercury and hydroquinone, has been linked to skin cancer, organ damage, and severe dermatological conditions. 

“This is why at Avila Naturalle is championing the advocacy against skin-bleaching in Nigeria as part of our brand philosophy of righting this wrong in our society. This we have been doing, not only by formulating products with pure natural ingredients that will help nourish the skin, keep it healthy and make it glow naturally over consistent use, but also through our Corporate Social Responsibility initiatives, including our flagship annual nationwide advocacy campaign tagged ‘Be-You-tiful’ through which we encourage young people to stay true to themselves and take good care of their skin naturally”, she noted.

Through this campaign, Avila Naturalle seeks to raise Awareness about the dangers of skin bleaching and its long-term health risks; promote Safe Skincare Alternatives with natural and organic products that support skin health; and encourage Self-Love and Confidence by helping individuals embrace their natural beauty.

Avila Naturalle Limited is a Nigerian company that specializes in the production of genuinely natural skincare and wellness products. Avila is promoting a healthier and happier society through its wide range of skincare products that are natural, healthy, safe from harmful substances and do not bleach the skin. With hundreds of products within its product portfolios including African Black Soaps, Body Butters, Body Oils, Body Moisturizers, Face Creams, Serums, Baby Care and Bar Soaps, the company is committed to enriching lives while promoting sustainable and environmentally friendly practices in its operations.

As a pioneer in natural skincare, Avila Naturalle remains dedicated to helping people achieve glowing, healthy skin naturally. The company urges everyone to join the movement, reject harmful bleaching practices, and celebrate the beauty of diverse skin tones.