The Nigerian music industry is witnessing the rise of a new star as Osayi Enomwen, professionally known as Yiyi Pasha, officially joins the ranks of Carterstrophy LTD. The Benin City-born Afropop artist, now making waves in Lagos, has captivated the attention of fans and industry stakeholders alike with his unique blend of cultural and modern influences.

With his debut 2025 single, Loader, set to drop soon, Yiyi Pasha promises a refreshing infusion of melody and rhythm. His music, an unorthodox fusion of traditional and contemporary sounds, is fast gaining traction both within Nigeria and beyond, positioning him as a formidable force in the Afropop genre.

Carterstrophy LTD, known for developing innovative talents and redefining creative boundaries, has expressed confidence in Yiyi Pasha’s ability to disrupt the industry with his storytelling and musical dexterity. The label believes his artistry will elevate the Nigerian music scene to new heights.

In a statement, Yiyi Pasha shared his excitement about the new partnership: “Music is more than just sound to me—it’s a language, a way of life. Joining Carterstrophy LTD is a major step in my journey, and I can’t wait for my fans to experience what I have in store.”

The record label boss Harry Carter states that Yiyi Pasha’s entrance into the mainstream will cement his place as one of the next-generation stars of Afropop. As he continues to evolve and redefine his craft, fans can anticipate an exhilarating musical journey filled with originality and groundbreaking sounds.

With the imminent release of Loader, expectations are sky-high. The Nigerian music landscape is set for a thrilling shake-up as Yiyi Pasha steps fully into the limelight.