By Victor Ahiuma-Young, Lagos

The Department of Mass Communication, Lagos State University of Science and Technology, LASUSTECH, has unveiled a new path for academic excellence in teaching, research and innovation, and community engagement.

At a maiden retreat for employee’s to reflect on the department’s goals, challenges, and prospects, after robust discussions and deliberations, the department adopted key resolutions aimed at enhancing its research output, collaboration, community engagement, and innovation.

In a communiqué released at the end of the retreat, the department resolved to prioritize research and scholarly activities, focusing on innovative and impactful research addressing local and global challenges.
According to the communiqué released the Public Relation Department of the institution, key areas of research interest included “affiliate marketing, artificial intelligence, and media literacy.

To foster collaboration, the department will establish partnerships with industry stakeholders, including visits to film sets, media organizations, and leading public relations and advertising agencies.

“The department also commits to strengthening its community engagement initiatives, promoting partnerships with local communities, and enhancing the relevance and impact of its programmes. Specifically, the department will revamp its campus radio station, LASUSTECH 101.9FM, and drive campaigns to promote its programs.

“Innovation and creativity will be encouraged through the introduction of new programs, including a debate series tagged “LASUSTECH Roundtable” and the reintroduction of the potpourri programme.

“Similarly, the retreat saw the establishment of an industry advisory board that will strengthen and foster the mission and vision of the academic department of the University of excellence. The board will consist of very successful thought leaders in the media and communication industry.

“To achieve these resolutions, the department will establish develop a community engagement strategy, create opportunities for innovation and entrepreneurship, and foster a culture of collaboration and teamwork.”

The Communiqué informed that the Head of Department, HoD, Dr. Steven Anu’ Adesemoye, expressed his commitment to implementing these resolutions, saying, “We are dedicated to making the Department of Mass Communication at LASUSTECH a center of excellence providing first-class teaching, training and research in media and communication in Africa.”

Department of Mass Communication, LASUSTECH is known for developing and nurturing a generation of outstanding media and communication professionals.