Entertainment

January 19, 2025

Diiadem unveils mission plan as RHOLAGOS Season 3 breaks first-day streaming record

Diiadem unveils mission plan as RHOLAGOS Season 3 breaks first-day streaming record

By Ayo Onikoyi

As the episode 2 of Real Housewives of Lagos Season 3 is set to light up Showmax again the Episode 1 which had Adeola Diiadem Adeyemi and Dabota Lawson impressing with so much glam and verve has gone into the record books.

Episode 1 is now the most viewed title in Nigeria and Ghana within 24 hours, surpassing the record set by Season 2. It ranked #3 on Showmax’s Top 10 list across Africa, including Kenya and South Africa.

However, Diiadem, founder and CEO of Beauty by AD, is already making waves. She opens up about being a single mum to her six-year-old daughter and clears up misconceptions about her past. “I was never married, just engaged to the father of my child,” she says. Her energy? Calm but with a warning: “Don’t look for my trouble.”

 Speaking about her reasons for being on the show, Diiadem stated that her primary goal is to promote her beauty and fashion brand while also embracing personal growth through the platform.

“The major reason for coming on the show is to push my brand. There’s so much to know about what my brand offers to both men and women,” she explained.

“I want people to understand me better. Cameras help show other perspectives and can clear up misunderstandings about my personality or behavior,” she noted.

Diiadem sees RHOLAGOS as an opportunity to step out of her comfort zone, develop new skills, and build a stronger community for herself and her brand. She added, “It will help me build confidence because I’m usually shy to speak my mind. Being on the show will help me thrive even in uncomfortable situations.”

The reality show, according to her, also presents a valuable networking opportunity. She hopes to connect with women from diverse backgrounds, foster friendships, and open doors in the entertainment industry. “It’s a chance to meet people, close deals, and create new opportunities,” she emphasized.