By Theodore Opara

Geely Auto International Corporation, has said that its new official retail partner in Nigeria, Coscharis Motors is a partner with strong pedigree in the automotive sector in Nigeria.

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Coscharis is the third consectutive Nigerian indegenous company to partner with Geely Auto since Geely stepped its feet into Nigeria after Hyra Motors and Mikano motors. 

Scofield Wu, Head of Geely Auto International Middle East/Africa Business Unit said at the Coscharis Plant in Lagos: “We have carefully reselected our representative in Nigeria, because we are looking for a Partner with strong pedigree in the automotive sector in Nigeria that can deliver our brand promise, this we got in Coscharis Motors”  

Continuing he said, Coscharis Motors share our belief that the Geely models are the perfect fits to mitigate customers’ budget constraint especially those who require automobiles that are durable, reliable, technologically driven and have best aftersales offerings. This shared passion, along with their excellent reputation in the automotive industry, makes it the perfect partnership for Geely Auto International in Nigeria.”

Commenting on the partnership, the President / CEO of Coscharis Group, Dr. Cosmas Maduka enthused: “We are excited to celebrate the confidence that Geely Auto International has reposed on us to represent them in Nigeria. “Geely Auto is in sync with Coscharis Motors towards ensuring our corporate brand promise to continue to create value for all our stakeholders. According to the coscharis boss This milestone, marks another step in the evolution of the company towards remaining timeless in its relevance. He however noted that coscharis is committed to broadening our dealership’s scope to the public, and believe the Geely Auto brand provides a capable, refined and reliable vehicle option to our customers, especially in this economically challenging times.”

“With our pedigree and experience of the Nigerian market, it is clear to us that the Geely Auto brand is what is needed today to bridge the gap between luxury and budget auto brands available in market. The models, especially the All New Starry and GX3 Pro are game-changers in their respective segments. These vehicles have what it takes to meet customers’ expectations satisfactorily, especially government and companies who are looking at their middle management team and fleet vis-à-vis their bottom-line. At Coscharis Motors we are excited to re-launch the New Geely Coolray and Emgrand in addition to bringing the very newest models to Nigeria. We look forward to those existing and new customers because these models are definitely going to stir things up.”

Meanwhile, members of the House committee on Industry from the Federal House of Assembly who were present at the occasion  led by Dr. Enitan Badru and the Director General of the National Automotive Design and Development Council  represented by Dr. Francis Achiv, Director Research and Development commended.The two companies for their partnership to cars to Nigeria.