By Juliet Ebirim

TV host and actress, Nancy Isime and music star, Mr Eazi have returned as mavericks for Glenfiddich Bold Futures 2.0 campaign. This year, they are joined by Ifeanyi Nwune and William Chechet, as key collaborators for the campaign, tagged “Celebrate the Bold 2.0”.

Activities will officially kick off on October 20th, with the launch of limited-edition sleeves design of the renowned single malt whisky brand.

At a recent press conference in Lagos to mark the  launch, the mavericks, alongside veteran Nollywood actress, Shaffy Bello, shared personal stories of perseverance, creativity and breaking boundaries.

Mr Eazi, a returning collaborator, expressed excitement, saying, “Being part of the Bold Futures campaign for the second time is a great honor. The brand’s commitment to boldness and creativity aligns perfectly with my journey of making fearless moves.”

Nancy Isime echoed these sentiments, adding, “It is an honour to be once again associated with a brand that celebrates pushing boundaries. Glenfiddich’s principle of being self-challenging to attain success is something I connect with deeply in my career and personal journey, and I am super thrilled to be a Maverick”

“I can’t wait for everyone to experience what we’ve created.” Ifeanyi Nwune enthused.

Following the event, the Mavericks were treated to an intimate dinner at the Wine Lab, followed by an after-party at WBar, Ikoyi. The highlight of the evening was the presence of British actor and film producer, John Boyega, who commended the collaborators for the boldness and creativity in their individual career pursuits.

The Celebrate the Bold 2.0 campaign continues with series of exciting events, including the Glenfiddich Experimental Night, the Sleeves Launch, and Mavericks Meet & Greet sessions in Lagos and Abuja.