May 18, 2024

African businesses urged to enhance online visibility

Promoters of Search AfriCon 2024 have said African businesses need to enhance their online visibility, stressing that numerous opportunities that business owners can leverage exist on the internet.

The convener, Ebere Jonathan, said the conference was aimed at igniting digital growth across Africa, adding that it featured interesting sessions.

From left: Anu Adegbola, founder, PPC Live; Munene Mumbi, SEO Manager, WorldLift, Kenya; Halimat Olawunmi, Social Media Influencer; Abiola Onasanya, SEO Consultant, Search Pivot; Ebere Jonathan, Convener; Aanuoluwapo Agboke, Marketing and Corporate Communications Officer, Transcorp; Fredrick Eghosa, SEO Consultant; Lily Ugbaja, Content Marketing Consultant; Ridwan Ojo, Content Writer and Goodness Asubuogu, SEO Specialist during the maiden edition of Search African 2024 on African SEO and Digital Marketing held in Lagos. Photo by Lamidi Bamidele

She said: “We empower African businesses to thrive in the global marketplace by providing them with the knowledge and tools to excel in the digital space. So Search AfriCon brought together the vibrant community of African business owners, digital marketing experts, web developers, and anyone passionate about building a thriving online presence for Africa.

“It offered a unique platform to gain insights on Search Engine Optimization, SEO, Pay per Click, PPC, Website User Experience, UX, and social media skills specifically tailored for the African digital landscape.”

According to her, the event featured various topics that include utilising social media for brand growth, techniques for crafting quality contents that resonate with the audience and utilising organic search to drive ecommerce business revenue.

She added that with the conference over, participants were expected to have learnt unique digital marketing techniques specifically tailored for the African market, connect with industry leaders, exchange ideas, and gain valuable insights to propel their efforts, while building a stronger African web presence with optimized contents that resonate with African audiences.

Also speaking, SEO Specialist Goodness Asubuogu, said: “The issue that we have in Africa is that a lot of businesses don’t show up on Google search, even when they have a physical store. What digital marketing can do for businesses, particularly SEO is to give visibility. When users are looking for a business that sells specific products, it is properly optimised.

“The aim of this conference is to let people know what SEO is, and how it can help grow their businesses. Are they looking to make sales to increase their revenue? They can do that by increasing their visibility online.”

Another speaker, Munene Mumbi from Kenya addressed the impact of data. Munene discussed how businesses can leverage data to understand their audience’s search intent and tailor their offerings accordingly. He also explored tools and techniques for uncovering these details.

A panel discussion featuring Anuoluwapo Agboke (Marketing & Communications Officer, Transcorp Hotels Plc), Halimat Olatunji (Social Media Influencer and Marketing Manager, Jumia Nigeria), and Fredrick Eghosa (SEO Expert) explored the abundant opportunities for African businesses that embrace SEO and digital marketing. The panelists emphasized the importance of Africans taking control of their narratives through digital marketing: “No one understands Africa better than Africans,” they concluded.

Meanwhile, the Search AfriCon 2024 event was held in partnership with The Graydot, USA, Women-in-Tech SEO, UK, Assonance Digital, France, Turn Global, Spain, Nisa Digital, Dubai and PPC Live, UK. Aura by Transcorp Hotels Plc, Nigeria.

The conference, held on Friday, May 17, 2024, at Victoria Island, Lagos State, featured experts in Search Engine Optimisation, Web Developers as well as Digital Marketers in live interactive sessions explaining tested and trusted techniques to participants in Nigeria and beyond.