News

March 22, 2024

US unveils creative exchange schemes for Nigerians

US unveils creative exchange schemes for Nigerians

The United States (US) has launched the Africa Creative TV initiative (ACTV) and American Music Mentorship Program (AMPP), designed to promote the exchange and residencies of creatives from Nigeria to the United States.

Also, there are plans to launch a ‘Window on America’ hub at the University of Lagos campus.

The US Assistant Secretary of State for Educational and Cultural Affairs Lee Satterfield stated this during a policy speech on the “Importance of Cultural Diplomacy in Africa.”

According to Satterfield, ACTV initiative and AMPP are community college initiative programs created as platforms for professional development and networking.

She said that the ‘Window on America’ hub will offer information on studying in the US, opportunities for workforce development training, exposure to American culture, and access to fast and free Internet for university students and faculty.

According to Satterfield, the US has launched ACTV, which is groundbreaking professional development program tailored specifically for TV writers, producers, and below-the-line professionals.

ACTV will nurture professional growth and facilitate networking opportunities for television professionals across a wide range of technical fields, such as art direction, cinematography, editing, and line producing.

In 2024, the Africa Creative TV initiative will select eight TV projects to participate in a comprehensive four-week residency in Los Angeles at the University of Southern California. During this residency, participants will collaborate with US professionals to refine their skills and prepare for the complexities of writing, development, and production.

In addition to ACTV, the US launched American Music Mentorship Program (AMMP), a collaborative initiative between the US Department of State and the Grammys.

AMMP is designed to bring international mid-career music industry professionals to the US for mentorship and networking opportunities. The scheme is formed to cultivate a thriving professional music industry ecosystem locally, nurture creative talent, and strengthen the global creative economy

Satterfield underscored how the US has been utilising education to release the potential of the creative economy.

In recounting the profound relationship between the US and Nigeria, Satterfield mentioned the academic endeavours of over 17,000 Nigerian students studying in America last year, and the cultural exchange facilitated by artists and athletes.

She also spoke about The Mandela Washington Fellowship for Young African Leaders which is celebrated for its impactful role in fostering continental development. In addition, he mentioned other partnerships with US tech giants through the TechWomen and TechGirls which aims to promote inclusive economic growth.

He indicated that the United States has announced its commitment to expanding opportunities in Nigeria’s creative industries, particularly in technology and innovation.

However, Satterfield advised that further exploration needs to be done of these opportunities through the US Mission’s social media channels, expressing confidence in the US-Nigeria partnership’s ability to address shared challenges and forge a brighter future for Nigeria, Africa, and the world.