TikTok has now become a popular promotional tool for Artists who want to break barriers with their music. These artists have used the “hashtag Challenge” Culture as a direct or indirect promotional tool for their music and have succeeded in it.

TikTok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based internet technology company founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy, and talent videos.

Being a random video-creation and social networking platform that give users the tools to create short videos about random topics, Tiktok has now become one of the promotional strategies most Nigerian artists use.

Artists now consider TikTok as a promotional strategy that they can use to get their songs out to the masses.

Fans record videos of themselves lip-syncing or dancing to their song and also create challenges with them

Omah Lay – “Reason”

Omah Lay explores thought-provoking existential questions in a fashion now lightly-touted as “Afro-depression” “Reason” is a glimpse of the singer’s personal struggles and coping mechanisms as he poignantly questions, “What is the reason you do not have your own peace of mind? Are you having fun or are you doing this thing to survive?”

Eclais – ‘Ouuuuuuh’

Talented Nigerian songstress, Eclais Tender returns  sizzling uptempo tune, ‘Ouuuuuuh’.

The rising trap queen took on the ‘Missy Elliott’ style on this piece.

An undoubtedly a downpour of artistic emotions that projects relatable feelings over a wide range of snare-driven instrumentals and sweet-voiced melodic rap head-shaker

Kcee – “Ojapiano”

Kcee is lighting up the Nigerian music scene with a fusion of South Africa’s amapiano and the traditional “Oja” flutes from South Eastern Nigeria. He flaunts his lyrical prowess on the Jaysynths-produced number as he spins a gripping tale of strength, wisdom, and life in the limelight.

Tiwa Savage – “Pick Up”

Tiwa Savage employs the enchanting touch of Blaise Beatz to stir things up with “Pick Up” following “Stamina” featuring Ayra Starr and Young John.

Asake – “Basquiat”

Asake likens the artistic spirit and legacy of neo-expressionist painter, Jean-Michel Basquiat to his creative journey and identity.

Asake’s vocal flexibility, tight precision, coupled with his poetic lyricism in English and Yoruba, blend effortlessly with Magicsticks’ iconic log drums, culminating in yet another classic from this dynamic duo

Kel-P – “What Have You Done?”

The producer-turned-singer gives his persona a fresh lease on life as he works the vibrant tempo with captivating rhythm and expressive vocals.

 “What Have You Done” is perfect for intensifying the summer vibe; enough to get even the shyest in the crowd grooving.

Rema – “Charm”

“Charm” brings a laid-back vibe, infusing a fresh dimension to the Ultra edition of Rema’s debut album, Raves & Roses.

The London-produced number is a mature piece with light Wizkid-style flair that doesn’t overshadow Rema’s melodic artistry

Goldmine – “Esoterica”

The thinkers’ anthem is a reflection on life and its infinite game as the singer muses “Do I fly? Do I fight? And what’s the timeline?”. “Esoterica” think-talks to the relentless tempo of a ticking clock, chasing a mysterious opponent and realizing it’s always been God.

Shallipopi feat Zlatan and Fireboy DML – “Elon Musk”

Making its first splash on TikTok and now donning a pop culture badge impossible to ignore, Shallipopi enlists Fireboy and Zlatan to supercharge the song’s popularity.

Ayola – Sare Toban

“Sare Toban” by Ayola is a party jam produced by Nigerian Afrobeat & Dancehall music producer, Killa Shay in 2021. The song is the fifth track off Ayola’s debut album “Conversation Till Dawn”, and the project came out massive.

The album is a follow-up to his debut cinematic EP Scum, an Afrosoul sanctuary of emotional wisdom and a frank approach to modern relationship drama.

Seyi Vibez – “Hat-trick”

“Hat-Trick” marks a tour de force in the street-pop wave, as Seyi Vibez flaunts his signature style while giving props to Tems and Ayra Starr. The singer also addresses artists purportedly cutting corners with their streaming numbers, as he serves an irresistible concoction of zesty beats, vibrant melodies, and ear-worm choruses.