…Says businesses have power to transform lives

By Juliet Umeh

As societies face diverse challenges, a global lifestyle and wellness-focused direct selling company, Qnet has said that businesses have a crucial responsibility to contribute to the well-being and development of the communities they operate in.

It noted that the role of businesses extends beyond profit generation.

According to Qnet, to demonstrate this responsibility, it said that it is committed to making a positive impact by implementing various initiatives that embody the essence of corporate social responsibility driven by its core philosophy, Raise Yourself To Help Mankind, RYTHM.

Regional General Manager of the firm in Turkey, Cem Geyik, speaking on how the company has acted as a catalyst for community development, said a recent example of its commitment was observed during the devastating earthquake in Türkiye, which impacted 10 cities and displaced over three million people.

Geyik said: “In response to this tragedy, QNET promptly mobilised resources and activated its global network.

“We stand shoulder to shoulder with the people of Türkiye during this challenging time and will spare no effort in helping them rebuild their lives.”

He noted that, “In the aftermath of the earthquake, the company’s employees in Turkey voluntarily participated in ongoing aid projects. Teaming up with World Human Relief, WHR, a renowned humanitarian organisation, to deliver critical aid to the affected families.

“The combined efforts resulted in the distribution of hundreds of food packages directly to those in need.”

Furthermore, the company stated that in Hatay Province, which was heavily impacted by aftershocks, employees collaborated with the Genç Hayat Foundation to provide hot meals and essential goods to over 2000 people.

Also, to support the displaced earthquake survivors, it extended its assistance by providing 400 disaster relief packages containing essential items such as toiletries and food.

It explained that it donated over 1.2 million Turkish Lira through WHR, ensuring that critical resources reached those most in need.

Qnet stated that another of its notable initiatives was its Ramadan Giving program.

It said: “During the holy month of Ramadan, QNET extends its support to vulnerable communities in approximately 50 countries. Recognising the heightened need during this period, QNET employees and distributors join forces to provide food, groceries, daily essentials, medicines, and more to those most in need.

“Some highlights from QNET’s Ramadan Giving initiatives this year include:

Organised a Ramadan fest for 150 labourers at the Ajman UAE labour camp and joined forces with the Misr El Kheir Foundation to provide iftar to underprivileged communities in Cairo, Egypt.

“Gifting food kits to ensure the children from the Cherubs Foundation International and Compassion is Love Home in Ghana have nutritious meals.

“Donating essential items and organising meals during Ramadan for 50 children from Bab-Es-Salam, an orphanage in Lagos, Nigeria and providing school supply kits for 120 children from underprivileged backgrounds at Sekolah Darurat Kartini in Jakarta, Indonesia.”

“There was also a donation to the ‘1 Billion Meals’ project in the United Arab Emirates, initiated by the UAE government to feed one billion disadvantaged and low-income families in 30 countries.”

Furthermore, “In addition to these initiatives, QNET’s social impact arm, the RYTHM Foundation, collaborates closely with local partners and community organisations in various countries to address specific needs and challenges vulnerable individuals and families face. “The Foundation’s projects focus on women and youth empowerment, inclusive education for vulnerable and disabled populations, and environmental causes.

“For instance, in India, the Foundation has implemented several projects supporting women from rural communities to become financially independent.

“In Tanzania, the Foundation’s efforts have helped bring clean water access to the Iringa region. In Indonesia and Thailand, the program explores using sports as a key tool to educate and empower youth.

“Through its dedication and proactive approach, QNET has become a catalyst for positive change in the regions where it operates, leaving an indelible mark on countless lives.

In Nigeria, QNET’s employees and distributors came together to distribute essential food items and toiletries to ‘The Little Saints Orphanage’ in Lagos last year.”

The company added: “As QNET continues to champion the cause of community development and social responsibility, its unwavering dedication serves as an inspiration to businesses worldwide.

“QNET has demonstrated that businesses have the power to transform lives positively. By taking proactive steps and working hand-in-hand with local partners, QNET has become a symbol of hope, showcasing how companies can be powerful catalysts for change, bringing light to the darkest corners of society.”