Princess Jennifer Umeh-Ubaka, popularly known as Princessjecoco, has pride herself as a woman of many parts, not just by mere words, but in deed and action.
A glance at Princessjecoco’s profile on the popular photo-sharing app, Instagram, boasts of her capacity to do a mix of different things effectively.
She gained the attention of many by first becoming a brand influencer who has moved on to become so much more.
The proud mother of two has made her mark in fashion design, hotel and events management and her name rings a bell across the sectors as she continues to expand her frontiers.
Brand Influencer Extraordinaire
Princessjecoco’s rise to prominence was never the one paved with stones as she has had to pay her dues by recognising an opportunity after taking initiative with the tenacity to build her aesthetic on Instagram which attracted brands who were impressed by the uniqueness of her page.
She grabbed the opportunity with both hands by going the extra mile to reach out to more brands that were convinced beyond reasonable doubts to hand her deals in exchange for payment for collaborations.
She currently boasts of a following of about 88,000 on Instagram.
On how the journey started, she said in an interview: “I started to build my aesthetic on social media, Instagram. While I was doing that, brands started to reach out to me because they liked how my aesthetic looked.
“Brands will message me to run adverts on my page for a fee and others always wanted to know what products I use on a daily basis. They absolutely trust me so I decided to go into it full time. Also, instead of waiting for brands to reach out to me, I started reaching out to brands. That’s how I started getting more paid collaborations as well.”
She founded Rare events “to help create rare and lasting memories for all events.” The organization is a “unique event planning, production and coordination company.
Notable among events handled is the 2017 wedding of Kenneth Obinna Okolie, a Nigerian actor and model who was crowned Mr Nigeria in 2010 and in 2015.
Not many may know about Princessjecoco’s background in law and how she went up to the extent of pursuing a second degree in the discipline only to be later wooed by a new found love –Brand influencing– which has endeared her to many at home and abroad.
She is, by all standards, a qualified lawyer, having studied Law at the University of Hertfordshire in the United Kingdom before proceeding to Robert Gordon University, Aberdeen, for Masters in oil and gas law (LLM).
Explaining why she is not practicing, she had narrated: “you know sometimes in life, we can’t in totality know what tomorrow brings. I studied law because I was honestly very passionate about Human Rights and making sure people’s voices are heard but then other issues took that passion and I realised that after all in whatever capacity we find ourselves we are still serving people. Well let’s see, I may go back to practicing, who knows, after all it was my first love.”
The hotel executive
She is the Managing Director of Sefcon Suites and Apartment located in the Federal Capital Territory (FCT), Abuja.
The hotel is primarily for “business and leisure travelers.”
She explained the organisation boasts of “hospitable people with a shared commitment to consistently exceed customers’ expectations. We offer superior services, we promise our esteemed customers unmatched experience and a second home.”
Interest in human rights and being a voice to the voiceless initially spurred Princessjecoco to study law but in what may be considered as fate having it, she has channeled that energy into collaborating with brands that serve the needs of people.
She believes taking to brand influence can lead those who take it seriously out of poverty as the proceeds will be enough to clear their bills, noting the internet which she sees as the new age is a viable space for anyone to thrive as long as they are creative and consistent. To drive home her point, she cited the COVID-19 pandemic which has seen many organisations exploring technology to remain in business.