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IN furtherance of its road safety education initiatives, Simba TVS, distributors of Nigeria’s largest selling tricycle brand, has conducted a training programme on road safety for tricycle drivers in Abuja. The event was organised in collaboration with the Vehicle Inspection Office, VIO, Abuja and consisted of both classroom-based and practical training.

The training programme, held in Gwarimpa area of the Federal Capital city, was attended by VIO officials, Simba Group executives and certified trainers who educated the participating drivers. The Senior Principal Technical Officer of the VIO, Engr. Segun Atanda spoke to riders about the importance of following road signs, while commending Simba’s efforts of running such road safety programmes for tricycle drivers.

The practical training involved the use of a dedicated training track and obstacle course, specially developed for the purpose of Simba’s safe driving workshops.

Also speaking at the event, Mr Karthik Govindarajan, Group Head of Marketing, Simba Group, said: “We at Simba TVS are guided by our vision to enrich the lives of Nigerians, with an emphasis on empowerment and sustainable development. Safety and training play key roles in our efforts to achieve our vision, and today’s activity is most certainly centred on this.”

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Simba Training School, which operates programmes across the country, has played a critical role in helping the brand reach the leadership position in the market. Mr. Nitesh Kumar, Head of Service at Simba TVS explained: “The Simba Training School is an initiative through which we impart safety training to riders, while also organising other trainings for automotive technicians and for women riders through our Queen Riders programme.”

We have been conducting such training sessions across the country and this goes a long way to help increase the safety of everyone on the road while ensuring the well-being of the keke drivers who provide a vital service to the economy.”

Founded in 1988, the Simba Group is a conglomerate with operations across Nigeria’s most dynamic economic sectors – agriculture, alternative energy, backup power supply systems, networking and data transmission, ICT infrastructure development, and commercial vehicles sales and servicing.

It works in collaboration with its over-600 channel partners and service outlets to ensure its products are available and serviceable in all parts of the country.

Simba’s TVS King tricycle is the largest selling brand in the country.


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