BY OBOH, Agbonkhese

An entrepreneur, Fatuntele Tunde, has identified drive as the primary factor for success ahead of skills. He said: “The first thing you need as an entrepreneur is the drive, before the skills. Even if you didn’t have the skills, the drive will push you to acquire skills. And also consistency is a major key.

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Fatuntele, well known as Koboko or Misterkobz, is a graduate of Chemical Engineering from Obafemi Awolowo University, Ife, but now in love with communication and branding.

The advertising, digital marketing and social media influencing guru says the 9-to-5 just doesn’t work for people like him, defining the difference between success and failure “as a matter of perception and how you handle both of them.”

Since 30-year-old Tunde founded Kobz Media Ng in May 2015, he has worked for several brands and celebrities on online distribution, campaigns, press releases, bookings and contractual matters, with his first big break being a job for Samsung in 2015.

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The social and digital media enthusiast, who was born into a family of five children and had his primary and secondary education in Lagos, has proven his expertise in branding at both strategic and operational levels, adding value to organisations.

For his hard work, consistency, commitment and integrity, Koboko has been nominated for awards nine times and won six, including Scream Awards 2018 in the Best Use of Social Media category.

Vanguard