African-American lady, Danielle Holmes (30)  from Philadelphia, Pennsylvania who is creating an impressive reputation as a leading authority in running ads on Facebook and Instagram has reeled out five reasons ads placed on Facebook and Instagram may not be working.

Holmes, who does her lectures through her company Black Digital Blueprint, a platform that teaches how to grow sales using Facebook/Instagram advertisements in one of her lectures on her Instagram page @blackdigitalblueprint says the reasons ads may not be working are not limited to the five reasons she gave but affirms they are key.

One, “Have you been running the same creative for too long to the same audience? Depending on your product, if your frequency is over 4 it’s time to switch things up and change your creative and/or copy,” she advises

Two, “Where do the links on your ad take your customers to? If your link takes you to your home page rather than your product page, you’ll lose customers. To convert, take your customers to where they want to go – the product page of whatever is in the ad.,” she says

Three, “ Are you fiddling too much with your ads? Most ads take a minimum of 72 hours to start working. The Facebook algorithm needs time to find your people. If you are an e-commerce business, then your ads are in learning until you have 50 purchases. It sometimes pays to sit on your hands and wait.”

Four, “Did you know that you can build your ads to have exclusions? That means you build your campaign and exclude the people in your audience that have already purchased your product.”

Five, “Running ads but not understanding how to read the data to make your next advertising decisions. Testing ads lets advertisers uncover what works best for them so they can repeat and refine to generate more business or increase their leads i.e. to get better results for less money. If your running ads but don’t properly read your data to make adjustments to optimize performance, you’re essentially wasting your money.

According to her, sharing what she knows with others to discover financial independence is her passion and life’s goal.

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“My mission is to provide tools to the beginner or advanced entrepreneur that will assist in growing their business. I aim to inspire simple and complex thought processes in the way that they approach and navigate the marketing world as it relates to e-commerce and their businesses. My vision is to build a fundamental and advance course that can significantly increase the sales of the everyday entrepreneur,” she added.

She founded her company, Black Digital Blueprint, on the core values of integrity, ethic, honesty, transparency, trustworthiness, and accountability.

She graduated High School, finished CNA school. She attended LPN school and RN school.

She dropped out of RN school twice and failed out the third time in her first semester. Not that she wasn’t smart enough, as she said,  but the third time she went, she had her business. So, instead of being in class focusing on the work she would be in the back, building email marketing campaigns, editing her website etc.

She would record the lectures and made plans to listen to it when she had time but never got around to doing that. When it was time to take the test she hardly ever knew what the answers were. By the time she took her final she  failed. But her gain is that she learned how to run ads a month later.

She was raised by a single mom, no child support, no support from grandparents, aunts or uncles. It was just her mom and 3 older sisters. She was the youngest.

Vanguard News Nigeria