By Moses Nosike

The need for data driven marketing is rapidly increasing. Brands and businesses are becoming more aware of the power of data and the measurable results data has on its marketing.

Terragon, the first company in Africa to create this innovation with the African mobile user in mind is consistently providing users with online and offline data services that promote business activities.

Founded in Lagos, Nigeria, Terragon has three core pillars to its business; a programmatic mobile advertising platform, digital aggregation services to telcos and a demand side digital agency business. The company currently has a strong international team of over 90 experts with offices in Nairobi, Accra and Johannesburg.

In a bid to further grow its competence and drive its strategic objective of providing quality data for its customers, Terragon acquired Bizense, an Asian marketing technology firm, which further consolidated its position as one of the leading digital technology companies in Africa.

With this new acquisition, in addition to Adrenaline, a proprietary technology owned by Terragon, the company can provide custom integration on both the demand and supply side of the mobile marketing technology value chain to brands and businesses in Africa.

According to the General Manager Commercials, and Business Partnerships, Terragon, Kehinde Laguda, “The Company’s unique ability lies in the fact that it can reach users both online and offline intelligently using data in a synchronized form through proprietary software. This enables enterprises to grow their customer profiles. No technology in Africa has this capability. In Nigeria alone, we can reach over 80 million Nigerians through our online and offline channels which drives targeted awareness, promotes engagement and increases conversion and retention rate for brands and businesses”.

Kehinde, said that brands and businesses, that need access to large data sets of African mobile users for superior performance need to switch and work with the latest technology Terragon offers. In addition, Data & marketing technology should be the only form of customer engagement brands and businesses should consider and Terragon remains the only option”.