By Emeka Aginam
Africa’s foremost customer-centric smartphone brand, itel Mobile has unveiled a significant upgrade to its existing super Max-power flagship series – the itel P33 and itel P33 plus, at a colourful ceremony which took place in Lagos, recently.
Itel Mobile known for providing budget-friendly, high-quality smartphones and long-lasting battery performance stated that the latest addition embodies all-ground upgrades with advanced AI Power Master that takes smartphone battery experience to a whole new level.
The smartphone company stated that the technology breakthrough in itel P33 series shows it’s continued advancement towards to be among the top three mobile brands globally and a significant progress for the brand.
Prior to the unveiling, itel has maintained a record of fast growing brand in the past 12 years and ranked the top 10 global smartphone brand for the first time as its global smartphone shipments grew over 200 percent in Q1 2018 according to Counterpoint Research. And still remained the top 4 smartphone brand and top 1 feature phone brand in Africa in 2018.
However, to create a unique user experience, itel said it has integrated the P33 to be more innovative with a unique customized interface of UI 3.0, 5.5” HD+ IPS FullScreen, 8MP dual rear camera, new trendy color (Blue) amongst others. While the P33 Plus comes with 6.0” IPS Full Screen display and a fashionable gradation blue color.
Speaking at the launch, Marketing Communications Manager, itel mobile, Oke Umurhohwo, said: “With the newly unveiled itel P33 and P33 Plus, itel Mobile is reiterating its commitment to providing best-in-class smartphones for everyone that offers more value with cutting-edge technology, features, and style but at a very budget-friendly price. The itel P33 is extending the reputation of an exceptional value proposition, and we are confident, this device will not just raise the bar but will satisfy our consumer’s need of a long-lasting battery to the fullest.”