itel Mobile, Africa’s foremost customer-centric brand has unveiled a significant upgrade to its existing super Max-power flagship series – the itel P33 and itel P33 plus, at a colourful ceremony which took place in Lagos, recently.
The Smartphone Company known for providing budget-friendly, high-quality smartphones and long-lasting battery performance noted that itel P33 and P33 plus embodies all-ground upgrades with advanced AI Power Master that takes smartphone battery experience to a whole new level.
It stated that the technology breakthrough in itel P33 series shows itel’s continued advancement towards its goal to be among the top three mobile brands globally and a significant progress for the brand.
To create a unique user experience, itel said it has integrated the P33 to be more innovative with a unique customized interface of UI 3.0, 5.5” HD+ IPS FullScreen, 8MP dual rear camera, new trendy color (Blue) amongst others. While the P33 Plus comes with 6.0” IPS Full Screen display and a fashionable gradation blue color.
Addressing the media on the launch, Oke Umurhohwo, Marketing Communications Manager, itel mobile, Oke Umurhohwo, said: “With the newly unveiled itel P33 and P33 Plus, itel Mobile is reiterating its commitment to providing best-in-class smartphones for everyone that offers more value with cutting-edge technology, features, and style but at a very budget-friendly price. The itel P33 is extending the reputation of an exceptional value proposition, and we are confident, this device will not just raise the bar but will satisfy our consumer’s need of a long-lasting battery to the fullest.”
Before unveiling the products, itel looked back at their achievements in the past. Fast growing in past 12 years, itel ranked the top 10 global smartphone brand for the first time as its global smartphone shipments grew over 200% in Q1 2018 according to Counterpoint Research. And itel still remains the top 4 smartphone brand and top 1 feature phone brand in Africa in 2018.