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Rolls-Royce at Geneva Motor Show

By Theodore Opara

ROLLS-Royce Motor Cars has returned to the Geneva Motor Show and debut its full current product portfolio for the first time on an international stage. Representing the near-infinite Bespoke possibilities at the heart of its record-breaking success in 2018, the marque is presenting one of an extraordinary collection of 25 Phantoms alongside the first publicly-revealed Bespoke Cullinan commission. In addition, two powerful visions of Black Badge and a highly Bespoke Dawn has been revealed, each informed by the taste patterns of a younger, more assertive breed of entrepreneur drawn to the brand.

Rolls-Royce

Meanwhile, the Home of Rolls-Royce in Goodwood, West Sussex continues to be celebrated as a global centre of luxury manufacturing excellence and the remarkable business record set in 2018 – the greatest sales result in the brand’s 115-year history – called for the marque to further expand.

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200 new jobs have taken the total workforce beyond 2,000 for the first time while the company remains profitable, generating a financial contribution to its shareholder, the BMW Group.

 


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