By Ayo Onikoyi
Big Brother Naija star and beautician, Ifu Ennada is today regarded as one of most successful contestants from the ‘Double Wahala’ edition despite not being a part of the top 5 finalists.
Prior to being a contestant on the famous African reality TV show, Big Brother Naija, Iheme Faith Ulomo popularly known as Ifu was an upcoming actor, writer, content producer, fashion designer and TV presenter but was barely in the limelight with little or no social media prominence.
Less than a year after portraying her skills, talent and abilities to the world, winning endorsements and cash prizes from Pepsi and Heritage Bank during the show, Ifu has set up her beauty business ‘beautIFU Ennada’ pioneered by her HairCare Line with distributors all over Africa and the United States.
When asked how the Big Brother Naija platform helped in actualizing her dreams and goals, Ifu Ennada said “Big Brother Naija platform is indeed a blessing to those who know how to use it and I am very proud of everything I’ve done this far.’’
“Aside from the increase in commercial value as an actor and MC, the popularity I got from the show also made it easier to make money especially with my businesses. It is the biggest platform for anyone looking to launch themselves in whatever they intend to do”. She said
The most popular TV reality show in Africa, Big Brother Naija has no doubt continued to birth some of the greatest talents and pop culture celebrities Nigeria has ever produced in the entertainment industry since its debut in 2006. Some of these celebrities include, Ebuka Obi-Uchendu, Bisola Aiyeola, Tobi Bakre, Ifu Ennada.