Sales and Distribution Executive, MTN Nigeria, Adekunle Adebiyi, has reeled out the reasons they are pulling their fulll weight behind the annual Osun Osogbo festival which began on Thursday, August 9 and would run till August 25.
According to the leading ICT company henchman, MTN’s support of the Osun Osogbo Festival is part of its larger initiative, KultureFest, to make a positive and enduring impact on the country’s socio-cultural landscape through its support of festivals across the country.
He said the initiative is borne out of the desire to preserve and protect the country’s rich cultural heritage, while noting that It puts various cultural festivals in the country on the international pedestal and also galvanises their potential to generate revenue for the communities and engender communal bonding.
“It is always an exciting experience when we get to support festivals every year. We enrich them, make them bigger and better. Osun Osogbo is one of such festivals and we are proud to be a part of the regal event again this year” he quipped
“KultureFest is a major investment for us. We’ve been supporting festivals for over a decade now as we seek to promote culture and create affinity between the people of Nigerian communities and the MTN brand. We are picking 37 festivals across the country this year and I believe that by next year the number will increase” he added
MTN has facilitated the renaissance of arts and culture in Nigeria, and through its Kulturefest initiative, the company has established itself as a strong pillar behind major festivals such as Osun Osogbo, Ofala Nnewi, Argungun and Anioma, among other festivals across the country.