In the age where each and every aspect of the human life comes in the form of data, even the purest form of feeling, music, is not untouched. In the newest development, the creators have unveiled that with the help of data analytics, we will get to know which music is trending.
Unfortunately, it is far from perfect. For one, it will not be able to distinguish between the bad music and soulful music. And while you can always play Betway, also available in Thailand, you would want to listen to some great music while on it, right?
Musical Data and Making the Right Music Choices
The last few years have seen an upsurge in the number of cringe pops. These songs get shared on some social networking site and people begin to troll it. Little do they know that during their trolling, they are sharing the song which is increasing the number of views for it. But then it is going to have positive aspects as well. Many underdogs rise to fame just because their videos garner more views and people appreciate their talent.
The musical data is something that is going to rule the music world in coming years. When you see any YouTube video, you like or comment or share or subscribe. You don’t realize but you are part of the data gathering service now. You begin to get video suggestions matching your likes. These are all because of the data analytics. The music industry will soon be concentrating on the number of views rather than the quality of music.
The music A & R’s have already shown concern on the recent trends wherein more emphasis s laid on the marketing of song rather than making. If a rapper’s new album is coming out, you will see its advertisements all around. But there will be no mention of the quality of music. This is really disturbing. Music has always been the purest form of human emotion and when it becomes a source of data, it loses its soul.
What are Music Companies Doing Now?
In the latest report published by Music Ally, Spotify UK allows access to user data to the music creators, users and managers of the music houses as well. Along with that, it is working on the methods to determine the parameters of success and popularity of the videos.
The wannabe artists are going to have a hard time. If their first song is a hit, then they are bound to get more views just on the release of their second song. It will not matter if the song is good or bad. But the high number of views will make it a hit one. Another case can be that the users begin to judge the second song on the basis of the previous one.
Many may dislike it and downvote it. This will make the song a flop even if it has good tunes and is good on ears. On the other hand, if some singer is unsuccessful on his first attempt, he will face difficulty in getting even the modest number of views on his next song. So, in short, the music data analytics are surely going to change the music parameters from soulful music to more viewed or listened to music.
Disclaimer
Comments expressed here do not reflect the opinions of Vanguard newspapers or any employee thereof.