By Princewill Ekwujuru
THE Advertising Practitioners Council of Nigeria, APCON, has commenced its 2018 training seminars for practitioners.
The theme of the seminar tagged: Effective Advertising Consultancy Management, is designed for Registered Advertising Practitioners and those who currently manage or are desirous of operating advertising agencies, consultancy business and other areas of Integrated Marketing Communications.
A statement by the acting Registrar of the Council stated that the training will be a prime opportunity for professionals to further expand their knowledge base, with benefits that will make the cost and time a worthwhile investment says Ms. Martha Onyebuchi, Assistant Director, Registration, Career Matters and Corporate Licensing. She added that the series of the two-day programme with several sub-themes, will be interactive and will be facilitated by highly regarded experts in the industry.
Other training programmes scheduled to be delivered by the Council across the country during the year include: Selling the Media, Selling through the Media from July 12. Others are Improved Revenue Generation and Effective Local Government Administration from July 25 in Niger State and Digital Marketing scheduled for August 15 and 29 in Lagos and Kano.