By Juliet Ebirim
It was an evening of fun and excitement as Still Broke – a designer underwear line officially launched in Lagos at Oasis Medspa Ikoyi, on Sunday 13th of May, 2018.
Hosted by popular on-air personality Ushbebe, guests at the launch which consisted of high-profile celebrities and personalities witnessed a new era of underwear donning, as stunning male and female models strutted the runway, showcasing the outfits. Guests also witnessed an array of stylish active wear from the Still Broke brand.
Michael Uyi Agho who is the CEO of the brand described the idea behind the metaphorical brand name and its theme, thus: “The whole message and theme behind ‘Still Broke’ is one of positivity. It conveys the message of steadfastness, even whilst recording a great level of success. You should never be entirely comfortable even if you are swimming in great wealth or have attained your set goals.
The brand aims to imbue you with the confidence needed to carry on and keep thriving at what you do. In essence, we are saying that, in everything you do, you’ve got to hustle like you are Still Broke!”
The brand had made headlines prior to the launch as a handful of celebrities have been captured flaunting the stylish brand on social media, including actress Annie Idibia, Wizkid, Lilian Esoro and Tiwa Savage. Recent Headies Award winner Reminisce also made headlines after doing a street-themed photoshoot for the underwear brand.
Some of the notable names in attendance at the launch include music veteran 2Face and his wife, Annie, Tiwa Savage, Bovi, Timaya, Solidstar, ex-BBNaija stars Bassey and Kemen, Osas Ajibade, Lilian Esoro, Iceberg Slim among others.