By Prince Osuagwu
Made for an age in which consumers increas-ingly communicate and express themselves more with images, videos and emojis, Samsung Electronics Co., Ltd has introduced the Samsung Galaxy S9 and S9+, the smart phones that reimagine the way people communicate, share and experience the world.
According to Samsung, the phones offer a more personalised way for users to express themselves. “The way we use our smartphones has changed as communication and self-expression has evolved. With the Galaxy S9 and S9+, we have reimagined the smart phone camera. Not only does the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it’s a smart phone that is designed to help them connect to others and express themselves in a way that is unique and personal to them,” said Jingak Chung, managing director, Samsung Electronics West Africa.
The 80-year-old mobile phone manufacturer says the Galaxy S9 and S9+ are redesigned with a new Dual Aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalised AR Emoji that ensure users do not miss a moment and make their everyday epic.
They also promise the super smart devices will deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, immersive audio with Dolby Atmos and a refined edge-to-edge Infinity Display, a key staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ will come with the new SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.
More specifically, the Samsung Galaxy S9 and S9+ features are:
Camera Reimagined: Today’s cameras are for more than taking pictures – they’re for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing shots with high photo quality.
Super Slow-mo: Make everyday moments epic with dynamic, slow-motion video that captures 960 frames per second. The Galaxy S9 and S9+ also offer automatic Motion Detection, an intelligent feature that detects movement in the frame and automatically begins to record – all users have to do is set up the shot. After capturing the Super Slow-mo video, users can select background music from 35 different options or add a tune from their favourite playlist. Users can also easily create, edit and share GIF files with a simple tap in three playful styles of looping to watch the action over and over again.
Low Light Camera: Good lighting is the secret to any great photo. But often, photos are taken in less-than-ideal lighting conditions and most smartphone cameras have a fixed aperture that can’t adjust to low or bright lighting environments resulting in grainy or washed out pictures. Similar to the way the iris of a human eye expands and contracts, Samsung’s Dual Aperture1 (F1.5 / F2.4) automatically lets in more light when it’s dark and less light when it’s too bright, taking photos that are crisp and clear.
AR Emoji: Samsung lets users create an emoji that looks, sounds and acts like them. AR Emoji uses a data-based machine learning algorithm, which analyses a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalisation. AR Emoji shares users’ real-life emotions not only in video but also with a range of stickers and uses a standard AGIF file format so users can share their emojis across most third-party messaging platforms.
Bixby: Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user’s surroundings. With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with Live Translation, learn about their surroundings, purchase products seen in the real world and track calories throughout the day.
Entertainment Reimagined: Smartphones are often our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. Whether users are watching their favourite movie or streaming their favourite artist’s latest album, sounds are clear, crisp and rich in quality. The Galaxy S9 and S9+ also support Dolby Atmos, giving the effect of 360-degree sound.
The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display. First introduced on the Galaxy S8, the bold, bright Super AMOLED Infinity Display blends right into the phone with virtually no distracting notches. With adaptive contrast enhancement, users can use their device even in direct sunlight.