By Theodore Opara
Hyundai has officially launched the fifth generation of its popular Accent small car in Africa and Middle East markets, building on the strengths of previous models with Hyundai’s latest design and engineering innovations while also maintaining Accent’s unbeatable value proposition for buyers. Highlights of the new model include a completely new exterior design and comfortable high-tech interior. More efficient powertrains deliver an outstanding combination of performance and fuel economy, with a choice of 1.4-liter or 1.6-liter engines, including a diesel available in some markets, matched to a six-speed transmission in either manual or automatic.
Other advances include reduced cabin noise and remarkably improved driving dynamics, both helped by a stronger bodyshell and a selection of the latest safety and convenience features offered either as standard or as options. The all-new Accent is also slightly longer and wider than the previous model featuring an increased distance between the front and rear wheels, giving passengers more leg and shoulder room.
“This new model makes several key improvements on the previous Hyundai Accent, which was already an excellent car and very popular with customers,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song who added: “Design and engineering are completely fresh, ensuring a car that looks superb, enjoyable to drive with high levels of safety and will be economical to own.”
The design of the new Accent reveals confidence and sophistication, delivering a new interpretation of Hyundai’s design language. This includes Hyundai’s signature cascading grille – a design element being introduced across the brand’s product range. The grille is flanked by wraparound headlights and optional LED signature daytime running lights, while sharp character lines run the length of the car to the slim LED wraparound tail lights. Accent’s interior continues the modern, confident, sophisticated theme of the exterior. A driver-oriented layout with intuitive controls combined with improved interior roominess, high-quality materials and premium technology features. Premium, soft-touch materials in key points create an inviting and comfortable environment for the driver and passengers.