By Rotimi Agbana
2017 was an economic roller coaster for Nigeria, especially for SMEs and Start Up businesses. The dollar was at all-time high against the naira and only managed to settle between N360 – N365 in the latter part of the year.
For most small businesses, the economic recession spelt doom. This was a season where goods and services saw an unprecedented increase in price, while financial resources generally shrank and kept shrinking.
One of such small businesses that felt the pangs of the 2016-2017 economic down turn is OYL Signature Collection. The Creative Director and Managing Partner, Olufela Yomi-Layinka, is a multi-faceted creative entrepreneur, rapper, song writer, logo designer, brand consultant and film/TV producer. He is also the founder of EyeCandy Media, a freelance/project based brand design & concept development collective.