By Elizabeth Uwandu
Leading spirit brand from the stable of Grand Oak, Lord’s Gin, was the toast of victory at the second edition of Nigeria’s premier and white collar boxing event ‘Rumble on the Atlantic Season 2.0’.
The event with the theme “Work, Train, Play” was put together by Elitebox and sponsored by Lord’s Gin. The boxing fiesta enabled recreational boxers who are mostly top executives in their various professional fields to keep fit as well as entertain boxing lovers to a night of fun and excitement with several boxing bouts set upon the picturesque backdrop of the Atlantic Ocean in Lagos.
The Brand Manager, Lord’s Gin, Adebowale Bojuwade, said the company’s sponsorship of the event was part of its consumer engagement initiatives and its readiness to promote sports business in the country.
“Rumble on the Atlantic is one event that has come to stay and Lord’s Gin was part of it last year because we believe in this event. Our support for this event goes beyond just coming around to entertain people and making them have a feel of our gin brand. Our aim is to drive an engagement that will win the consumers’ loyalty to the brand”, he said.
Rehia Giwa-Osagie, Founder, Elitebox Fitness, commended Lord’s Gin for the partnership, saying: “Lord’s Gin was the first company to support us when we launched this event last year December. We really appreciate them, they came and they helped us out at many levels as far as this event was concerned.
“So, I did not hesitate to involve the brand again this year and, as a matter of fact, we already have a partnership for several events that are coming up annually from now on because the company is trying to make a mark in the fields and markets that we promote as well. So it is a perfect marriage between Elitebox Fitness and Lord’s Gin and we are very grateful for their support so far”.
Speaking on what the event is all about; Giwa-Osagie explained that “If you look at a lot of these fighters, they are all recreational boxers. Recreational boxing means that they box to keep fit. They don’t box to fight professionally, that is what recreational boxing means and that is what Rumble on the Atlantic event is all about”.
The guests and participants were delighted about the game and the treat they received from Lord’s Gin.
James Onuh, a guest at the event, stated that he was thrilled by the cocktail recipe which was served by officials of Grand Oak Limited, marketers of Lord’s Gin. He emphasized that he was going to have more of the brand because of its tremendous flavor, stressing that he had been a lover of the brand for a very long time.
“The cocktail that they served me was very cool and nice and I intend to go back again to take more of the brand. Even before now, I have been a lover of Lord’s Gin and to be honest with you, I so love the drink and its coolness”, he explained.