By Princewill Ekwujuru
A TOTAL of 142 medals were won by 19 agencies at the just concluded 2017 Lagos Advertising Ideas and festival, LAIF awards organised by Association of Advertising Agencies of Nigeria, AAAN, in Lagos tagged ‘Fresh thinking.’
From the table of the awards Noah’s Ark led the pack with 23 medals winning 1 grand prix, six gold, nine silver and seven bronze, totalling 23 medals, DDB followed with nine gold, 11 silver and seven bronze, totalling 34 medals.
The third place position went to X3m ideas with nine gold, five silver and six bronze, all totalling 20 medals.
Speaking, Chairman of the LAIF 2017 Management Committee, Steve Babaeko, said the entries for this year’s award were master pieces that would go a long way in repositioning the industry and Nigerian practitioners globally.
“We may not be there yet but with the outcome of this year’s LAIF award, I’m not in any way in doubt that the future is bright for advertising.”