Intercontinental Distillers Limited, makers of Chelsea Dry Gin, has rewarded its distributors for the current financial year ending October 2017.
The award programme which is designed to appreciate the efforts of distributors who played a major role in getting their products to the final Consumers, saw Mrs.Yemisi Adewusi, Managing Director of YTT Distribution Limited and wife of popular Film Maker Gbenga Adewusi, emerge the company’s overall best distributors. While Emma Ogbata & Sons, and Ogbohu Enterprises came second and third respectively.
Speaking, Managing Director; Chief Patrick Anegbe, at the Annual Distributors’ award Programme in Abeokuta, Ogun State, while comparing the difficulties in the 2016 business year against 2017 especially for those in the manufacturing industry, lamented the inability of the Central Bank of Nigeria (CBN) to fund the Foreign Exchange market to meet import requirements which led to scarcity of vital raw materials including ethanol (an important component of distillery industry).
He said that the situation severely curtailed the company’s production and sales activities during the year 2016 and spilled over to the early parts of 2017.
He added that the high cost of imported raw materials arising from devaluation of the Naira informed the price increases earlier in the year. He praised the efforts of the Government in stabilizing the Naira in recent times as this has helped IDL as a company to review downward the prices of their products. He pleaded with the Government to sustain the on-going efforts on stabilizing the Naira and improved access to Forex.
IDL also used the platform of the awards to unveil the repackaged Bull London Dry Gin and lunch of the new DeRok Chocolate Flavoured Liqueur.
Mr. Mobolaji Alalade, Head of Marketing said these Brands will bring excitement and inspiration to Consumers.