By Chioma Obinna
As the inaugural meeting of Global HIV Prevention Coalition ended in Geneva, Switzerland, StarTimes Vice-President, Guo Ziqi has pledged the company’s commitment towards reaching the prevention targets of the 2016 Political Declaration on Ending AIDS.
With this declaration, United Nations Member States have committed to reducing new adult HIV infections to fewer than 500,000 annually by 2020 and ending AIDS as a public health threat by 2030.
As the representative of the only private sector media organization present at the meeting, Guo said StarTimes would make full use of their resources and their strength to implement the road map to ensure the message reaching the largest number of people at the shortest time possible to make the most impact. StarTimes will be at the vanguard of HIV prevention.”
Guo who explained that the company is currently in 35 countries, with a signal covering the whole Sub-Saharan Africa continent, GUO said: “For StarTimes, these are not just 10 million subscribers, but 10 million families who can be reached with the urgent message and the hope of ‘Ending AIDS as a public Health Threat by 2030’ with the joint effort of UNAIDS.”
On May 12th, StarTimes and UNAIDS formally established partnership with signing a memorandum of understanding in Beijing focusing on HIV prevention through StarTimes broadcasting network. “Though Internet is developing rapidly, TV remains the primary channel for information for the overwhelming majority of African families. As a Digital TV operator, StarTimes has a lot to offer for HIV prevention.”
He said StarTimes is implementing the “Access to Satellite TV for 10,000 African Villages” under the guide of Chinese and African governments, and that the project would allow HIV prevention to reach through digital TV the people who are the least well-informed, most marginalized and left-behind of the continent.
Co-convened by UNAIDS Executive Director Michel Sidibé and UNFPA Executive Director Natalia Kanem, the Inaugural Meeting of Global HIV Prevention Coalition gathered United Nations Member States, civil society, philanthropists, academics and international organizations to launch the Prevention 2020 Road Map for achieving the global commitments on HIV prevention.