By Ike Uchechukwu
CALABAR—Cross River State Government has restated its commitment to attract one million tourists to the state every year.
Mr Clement Umina, Managing Director of Cross River State Tourism Bureau, made this known, yesterday, during the World Tourism Day celebration in Calabar.
Umina said that Cross River Sate was poised to make sure that one million visitors visit the state with a view to generating N1.7 billion, yearly from the tourism sector.
His words: “From our findings, we know that if a visitor stays in the state for two nights, he or she will spend close to N34,000 and when this is multiplied by one million tourists which is our target, we can generate about N34 billion and when the five percent is released to the state as levy, we have about N1.7bn.
“We want to use this World Tourism Day celebration to launch the campaign on “No Standard, No Tourism,” whereby tourists who are coming to Cross River will enjoy value for their money because our target is to market a destination that tourists will love to repeatedly visit and also get quality service delivery.
“It is unfortunate that we don’t have up to 50 hotels and hospitality outfits which are duly licensed but we are determined to make the sector which is the highest employer of labour to become more viable.”
Also speaking, the Commissioner for Culture and Tourism, Mr Eric Anderson said that Cross River State defines tourism.
According to him, “Being a tourism capital of the nation, the Ayade administration has embodied our tourism with the campaign of enterprise as a spirit for development and this has paved way for great tourism innovation.
“Tourism as an important tool for growth has factored in UN concept of sustainable development; sustainable tourism is therefore, an integration of developmental element meaning that it must be responsible and not destructive, this is the path the state is towing.
“As a government, we are determined to adopt appropriate policies that will boost the tourism sector of the state,” he stated.