as he slams MTV
By Benjamin Njoku
SOCIAL activist and Afrobeat singer, Seun Kuti, Wednesday, set social media agog after he took a swipe at the state of the entertainment industry in Africa, slamming MTV for glamorizing nudity in the continent’s music videos.
The singer uploaded a photo on his Instagram page, which showed US singer, Miley Cyrus in a make-shift, outlandish outfit with the inscription, “On August 1, 1981, MTV launched. The attention shifted from the art to the artist, and from the sound to the image. Soon the airwaves were seized by sexy girls and well-coordinated boy bands. Empathy, social awareness and rebellion were replaced with self-devotion, vanity and ego. Eventually, MTV would stop broadcasting music videos and instead, replaced them with reality TV shows, proudly preserving and glamouring the ignorance and arrogance.”
Seun, however, accompanied the image with the comment, “Notice how African reality TV shows are on the rise? Thanks MTV. #naijaresistance #revolutionary music #BREAKTHECHAINS.” His comment was greeted with mixed-reactions as some of his followers on Instagram shared his views on the advent of nudity in our musical videos, while many others exonerated MTV from the trend.
One of the followers who commented on it, rogueberryanddis said, ‘it drives me mad on a daily basis.’ Another follower, Shalom the_walker opined, “Not just music, even our so called movies. They call it Revolution.” Just as shanksaydatFacts heaped the blames on MTV, saying “MTV culture ruined everything. Video killed the radio star.”
“Video killed the Radio Star,”Craig. And cambazaYeah said, “They are morally deficient… sick.”
But defending MTV, iamdjdrumma wrote, “We can’t place all the blame on MTV….the consumers are guilty too! Let’s not forget that MTV was crucial and ground-breaking with bringing Hip hop to the mainstream when there was no other platform showcasing those talents (Michael Jackson, Run DMV videos were historical when they were featured on MTV in the 80s). When the people had more options and ways to consume and discover music-Internet-.that was when MTV turned into an Entertainment Channel instead of reality shows.”
Meanwhile, this isn’t the first time Seun Kuti would be coming hard on MTV. In 2016, during the MTV Africa Music Awards, MAMA the singer also attacked the entertainment powerhouse.