TEMITOPE Sotomi was an undergraduate when she started as a makeup artist. The Business Administration graduate from Babcock University decided upon graduation in 2012 that she wasn’t going after white-collar jobs.
Sharing her business story on YouWinConnect, Sotomi said listening to her clients has proved to be her most valuable asset.
In 2014, she registered Tdolls Makeover International, a makeup, artistry, beautifying and costuming business specialising in engagement and bridal makeup, headgear (gele) tying, eyelash fixing, photo-shoot makeup and runway fashion makeup situated on Allen Avenue.
“I started this business in 2012, even though it was registered in 2014 after I had received some advice from my family and friends who all knew that about my passion for makeup and creativity. I trained at the House of Tara under the Professional Makeup Class. Makeup was what I really wanted to do, so I knew I had to get a credible certification, and I did,” she recalls.
Explaining part of the secret of her business success, she said: “We continually identify with our clients’ needs and use them as inputs in decision-making process, because we know that this is central to competitiveness. By doing this, we hope to build up a considerable client base all over the country.”
According to her, there are several lessons she has learnt from managing a small business from scratch. It has helped her decision-making ability and taught her how to be independent. But in her line of business, what does she consider to be the most important lesson to have learnt?
“I am always trying to do something new with makeup. You cannot be in this line of business and not be ready to learn or update your knowledge because; every day, fresh patterns and more advanced costumes enter the market. You need to keep improving and you can’t survive for long without diversifying into producing your own beauty products,” she stated.