By Benjamin Njoku
Glenfiddich in collaboration with the annual Felabration celebrations is to thrill lovers of Afrobeat music as the highly anticipated Felabration music night holds on Friday, October 13, at the New Africa Shrine, Ikeja. The celebration, which attracts thousands of visitors from all the over the world, promises to be a truly remarkable event.
The event is centered on the Glenfiddich Mavericks campaign, which aims to celebrate people who have made exceptional efforts to forge their own path, adopt unconventional creative thinking and have excelled in their own space. Four great performers; Femi Kuti, Seun Kuti, Bez and Nneka are lined up to deliver an unforgettable experience like never before.
Although starting out in his father’s band, Afro beat legend and Grammy award nominee, Femi Kuti, forged his own path by establishing himself as an artist independent of his father’s legacy and massive success. Femi rose to stardom and is recognized worldwide as he introduced the blend of Jazz and funk music to the international scene.
Seun Kuti’s musical drive and passion sets him apart from his contemporaries. He continues to preserve and adopt his father’s legacy by digging deep into African heritage, traditions, everyday life struggles as well as social and political issues. Seun creates his own path as he adds and transforms afrobeat with his ever evolving personal music signature.
As a multi-instrumentalist, singer, composer and song writer, Bez has created his own rule book as an alternative soul artist. Pursuing an unpopular genre of music, opening a door for others to follow, Bez has reached great heights and has proved to be a maverick in his own right.
Award winning singer and songwriter, Nneka has proved to be a true maverick forging her own rare path. Singing in English, Igbo and Nigerian pidgin, Nneka is praised as an incredible artist, whose music explores the struggles experienced by Africans in diaspora. She continues to gain international recognition with powerful and stimulating performances across the globe.
With thrilling and electrifying performances, It will be an unforgettable night as these four mavericks who have all be influenced by Fela in one way or the other, will demonstrate the celebration of Glenfiddich’s key values; ingenuity, purpose, charisma and mastery.
According to Glenfiddich, “Forge your own path by creating your own rule book”. Afro beat King, Fela, embodies the key message of this campaign, as he proved to be a true maverick, leader, political activist, ambassador of culture and heritage, all in all, a true icon.
Glenfiddich remains committed to celebrating those who boldly take risks and are unafraid to create their own path. Fela was one who took risks more often than not. He was harassed, chastised and even imprisoned. Still, those setbacks did not stop him from speaking the truth through his music which lives on and continues to inspire many. For this reason, Glenfiddich partnered Felabration to bring smiles to the faces of many as Fela and his music are remembered and celebrated. Glenfiddich recognizes this true icon and is pleased to bring together an array of talent, creativity and musical liberation.