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MINISO to open new shops in Nigeria

JAPANESE retail giant, MINISO, says it would be opening six new branches in Nigeria in September 2017, as it unveils Stephanie Linus, a Nigerian film producer/actor as brand ambassador.

The Country Manager of MINISO Nigeria, Mr. Chris Lee, said that MINISO products are lifestyle essentials that include creative home necessities, health and beauty products, fashion accessories, gadgets, digital accessories, stationery gifts, unique toys series, seasonal products, kitchenware, etc. with more than 10,000 SKUs.

Their products cater to customers from ages eight to 60. He also stated that 80 percent of MINISO’s designs are from Japan, Korea, Sweden, Denmark, Singapore, China and Malaysia. The company’s products are made with the mantra “good quality with low price”, with the belief that the actual value of a brand should be beneficial to millions of people rather than providing services only to the noble and the rich.

The Marketing Communications Manager for MINISO Nigeria, Miss Colette Atane, who revealed Mrs. Linus as the brand ambassador emphasised that the MINISO brand philosophy of “simple, natural and quality” is the major reason for their choice as Mrs. Linus exemplifies the very essence of the MINISO Brand.

Responding, Mrs. Linus expressed excitement about the breath of fresh air coming into the Nigerian retail market as MINISO represents the perfect mix of ‘quality and affordability’ with a wide range of products that appeals to all age groups. She also said she was particularly glad to be part of the phenomenal ideology of “simple”, “natural” and “quality” products and appreciated MINISO Nigeria for giving her the opportunity to serve as brand ambassador.


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