By Princewill Ekwujuru
GUINNESS Nigeria Plc, makers of Malta Guinness brand of non-alcoholic drinks said it’s financing over a N100million promo to reward consumers.
Marketing and Innovation Director for Guinness Nigeria, Adenike Adebola, said at the unveiling of the promo tagged, “Go Get It” in Lagos, that Malta Guinness through the promo is giving consumers the opportunity to fulfill their dreams, while providing Nigerians with the energy needed to make their dreams come true with a prize fund of over N100million, to help loyal consumers turn ‘Malta Goodness into Greatness.’
Her words, “over the past weeks the brand has been looking for those individuals who thrive and smile, asking them to say what they would do with N1 million using #ifIhadamillion. Over 3,000 people sent in their ideas and the best one by Babayemi Ibrahim was selected.”
According to her, Ibrahim, a small scale farmer exhibited the can do spirit by sharing an inspiring video on how he plans to use the money to boost his rabbit farm and expand into crop farming to take his project to the next level and contribute to sustaining food security in Nigeria. “We believe this will go a long way to fuel his dreams as Malta Guinness will be providing a suitable mentor to guide him on his path to greatness.”
She added, “over the coming weeks, Malta Guinness is set to make another 13 people millionaires, but now the only way to win is to enter the “Go Get It” National Consumer Promo. The promo which will run for 90 days, will give over N100million to consumers of Malta Guinness.”
On mechanics of the reward system, Ifeoma Agu, Brand Manager, Malta Guinness Non-alcoholic drinks, said, “every week, one lucky consumer will winN1million and three lucky consumers will win N100,000 each. Furthermore, consumers will win N5,000 plus airtime worth millions of Naira daily.
To participate, the brand manager, said consumers are advised to buy a bottle or can of Malta Guinness Classic or Malta Guinness Herbs Lite, open the crown cork or can ring pull to reveal a code; SMS the code with your name to 32011 e.g. SMS T8R7KYU7 MARY to 32011.