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Cost effective ways of promoting small business

By Yinka Kolawole

PROMOTING your business doesn’t have to be expensive. There are many simple and cost-effective things you can do to reach your target market and generate sales. These steps will enhance the visibility of your business and give it the boost it needs to grow.

Get a website

Website searches are one of the key ways people find products and services today.  So, if you haven’t invested in a website, then make this a priority. If you’re not online, you’re missing out on a significant portion of business. If your budget is limited, you can get a basic website for a very reasonable price.

Develop social media strategy

Social media is an easy and cheap way to build your profile. Major platforms like Twitter, Instagram and Facebook are free, and they give you the ability to reach millions of people. Many business owners don’t make use of social media because they don’t know where to begin.

Social media engagement can be as simple as re-tweeting industry related news stories or posting weekly updates about your products and services. Develop a social media strategy that is realistic and allows you to build on your skills.

Run a competition

A giveaway is a great strategy to get attention and create brand awareness. The prize should be directly related to your business and showcase what you do. The purpose is to create desire and encourage people to find out more about you. A competition can be an integral part of your social media strategy as it provides unlimited opportunities for posts and updates.

Collect testimonials

What better way to tell people about your business than through testimonials from satisfied customers? Genuine testimonials will give you credibility and promote trust. You can include testimonials on the landing page of your website and promote them through social media. The key to a persuasive testimonial is authenticity. It’s so easy to contact people via social media today, and there are many happy customers who would be happy to put in a good word for you.

Invest in printed

With so much focus on the online world, it can be easy to overlook the basics, but printed materials such as business cards, flyers, posters and stationery are a key marketing element. Business cards with your website address and other contact details can be handed out at industry events.

 

 


Disclaimer

Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.