By Princewill Ekwujuru

THE management of Crown Flour Mill has tasked its trade partners on the need to come up with strategies that would enable them to survive the present economic recession.

Expressing the company’s delight at the performance of some them at its 2017 Customers’ Forum, in Lagos, the Commercial Director, Mr. Bolaji Anifowoshe, noted that the contributions of such trade partners had enhanced the company’s fortunes in the past few years.

He argued that though the country’s economy was going through turbulent times, with quite a number of businesses on the low side, he however counseled business owners, especially its trade partners to come up with strategies that would enable them survive the recession. One of the strategies, he stated, was to study those trade partners that had been outstanding last year and adopt some of the strategies that contributed to such feats.

“While I congratulate those trade partners of ours that are being honoured, I also challenge others to emulate those being recognized here today. For instance, you should ask yourselves: how have they done it? You should examine how this present change has affected you and what you need to do to overcome the challenges,” he stated.

He expressed delight that the trade partners had pitched their business tents with the company, while assuring them of very profitable business years ahead; since the company had been able to look beyond the horizon and plan against the impact of the change.

Commending the trade partners, the company’s chief executive, Mr. Anurag Shukla explained that the company’s investments over the years were tailored towards enhancing the bottomline of both the trade partners and the company.

“The Company is moving ahead and   that is why we make sure that whatever commitment we make to you at the beginning of the year, we keep it,” he stated.

The company’s boss however expressed the hope that the partnership between the company and its trade partners would enhance positive growths in the coming years.


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