By Emmanuel Elebeke
IT wasn’t long ago that 3D television was being talked up as the next big revolution in home entertainment.
But now it appears that the much-trumpeted concept has died an early death, as the only two major 3D TV makers have discontinued the product.
Last year giant TV maker Samsung announced it was stopping the making of 3D sets, and last week both LG and Sony followed suit, leaving no major manufacturers left in the market.
The firms admitted that lack of demand was behind the move, as consumers were not sold on the idea of sitting in their living rooms wearing a chunky pair of 3D glasses while watching TV.
LG’s director of new product development, Tim Alessi, told tech website Cnet: “3D capability was never really universally embraced in the industry for home use, and it’s just not a key buying factor when selecting a new TV.
“Purchase process research showed it’s not a top buying consideration, and anecdotal information indicated that actual usage was not high. “We decided to drop 3D support for 2017 in order to focus our efforts on new capabilities such as HDR, which has much more universal appeal.” A Sony representative also said: “Based on current market trends we decided not to support 3D for our 2017 models.”
Now TV makers are instead focusing on newer technologies such as HDR, which displays a wider and richer range of colours, much brighter whites, and much deeper, darker blacks.
HDR appears to be proving more popular because it also allows for more natural, true-to-life colours that are closer to how people see them in real life.