By Kelechukwu Iruoma
As part of its commitment to combating the growing epidemic of obesity penetrating every walk of life, Edmark Nigeria has kicked off a weight loss challenge by giving Nigerians a platform to regain their health by overcoming obesity.
Speaking during the unveiling of ‘P4 lose to win 90 days challenge’ in Lagos, Double Crown Manager and Member, Chairman’s Circle of Edmark International, Mr. Emeka Ononiwu said that majority of people are obese as a result of ignorance.
“A lot of people are suffering today because of poor knowledge about excess fat in the body system. If people are able to live with normal range of their weight, they won’t have issues with their health.
“When we talk about weight, it means excess fat in the body system more than the body required. If you consume more calories than you can burn, automatically it raises a level of acid in the system and there will be problem. Obesity will set in and open doors for many diseases which can shorten life.”
He said in order to help Nigerians regain their health by overcoming obesity, Edmark coined the ‘P4 Lose to Win 90 Days Challenge’, which guides an individual’s weight loss journey with the P4 Healthy Slimming range of products.
He said, “When we kicked off the first edition of the programme in 2014, Edmark Nigeria helped over 950 individuals lose a total of over 6,925 kilograms of their excess weight collectively. The weight loss challenge rewards participants for their discipline in achieving their healthy body mass index within 90 days and this year’s programme will not be different.”
Ononiwu said with Edmark’s weight loss initiatives, distributors are encouraged to turn their weight loss journeys into a business opportunity and tools to be an ingredient of the product.
“Thus, Edmark brings Lagos the Bizfair, a brand new concept of exhibiting the opportunity that the company offers to all Nigerians- a way to reclaim and maintain their health, a path towards financial freedom, and a means to better their lives,” he said